How I learned Customer Discovery from Law and Order

My recommendation to entrepreneurs embarking on customer discovery is to watch a few hours of Law and Order. The original, not the derivative work.

See, I’ve traveled about 150 days a year for the last 10 years of my career. My Sunday afternoons “resting” on the sofa turned into binge-watching Law and Order on TNT. I’ve since learned that it was in fact not very good for my body and soul, and I stopped binging. But not before I realized that Law and Order has a lot in common with customer discovery. Customer discovery is the process of…



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KP Reddy

Venture Capitalist-Entrepreneur- Best Selling Author “What you know about startups is wrong.” “BIM for Owners and Developers”