Everything you need to know about Manchester United’s new sleep partner — and no, it isn’t Louis van Gaal

David Rudin
Howler Magazine
Published in
2 min readOct 31, 2016
Who wants to count these sheep?

Manchester United’s critics said the club couldn’t pay off Paul Pogba’s world-record transfer fee with sleep-inducing football, but the club appears to have found a way to prove the doubters wrong. On Monday, Juan Mata, Wayne Rooney, and Luke Shaw announced the club’s new Mattress and Pillow Partner, Mlily. Really:

Don’t they look excited?

“As quality of sleep and rest are key to a player’s preparations,” the club’s press release said, “Mlily will work with staff at the Aon Training Complex, where Mlily mattresses will also be used in the Complex’s existing sleeping pods.” It is touching to know that the cell in which Jose Mourinho has been keeping Bastian Schweinsteiger will now have a top-quality mattress on which he can wait out the rest of his contract.

Mlily, if you didn’t already know, specializes in memory foam products. The synergy with Mourinho’s Manchester United is obvious: At this point, all The Special One has is a long memory for grievances. The ads basically write themselves.

A cursory look at Mlily’s website—or, as we like to call it, investigative reporting—reveals that the mattresses are large and soft, just like Wayne Rooney. The company’s mattresses have aspirational names like “harmony”, “tranquility”, and “vibrancy”, which are all qualities Manchester United could only acquire in the transfer market. In that respect, the Mlily partnership has already made more tactical sense than the pairing of Henrikh Mkhitaryan and Jose Mourinho.

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David Rudin
David Rudin

Written by David Rudin

I make Internet for the Montreal Gazette and drink lots of coffee. Anomie correspondent for Howler Magazine and various others.

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