How publishers are growing their audience on TikTok, the app with over half a billion users

Tiktok, the short video app, has over half a billion active users worldwide, with two-thirds of them being under 30. Additionally, 60% of its US users are between 16 and 24.
It became the most downloaded app in Apple’s App Store and hit one billion downloads on all mobile platforms, early in 2019. Engagement…


