“Opportunity to engage with a new generation”: TikTok’s long term potential for publishers

Team WNiP
Team WNiP
Nov 7 · 5 min read

More publishers are experimenting with TikTok even though its monetization potential is not clear yet. The platform is building its ad capabilities but these are early days, and it will take some time to understand how well they work out.

We know it’s a hot platform, so we should be experimenting and dabbling

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Team WNiP

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Team WNiP

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