Google Analytics gets 2 predictive analytics metrics — News alert

Google has added 2 predictive analytics features to Google Analytics. It said on its official blog: we are introducing two new predictive metrics to App + Web properties.

The 1st is Purchase Probability, which predicts the likelihood that users who have visited an app or Site will purchase in the next 7 days. The other is Churn Probability which will predict how likely it is that recently active users will not visit your app or Site in the next week.

Google Adds New Predicted Audience Action Tools into Google Analytics — socialmediatoday.com

Google has added some new predictive metrics into Google Analytics which seek to help businesses connect with website visitors and app users that are increasingly likely to take certain, defined actions, in order to then guide your marketing activities based on those predictions. predictive audiences.

Link: Google Adds New Predicted Audience Action Tools into Google Analytics
via www.socialmediatoday.com

Originally published at https://www.whatsnewonthenet.com on July 11, 2020.