4 Ways to Increase Your Wall Collage Sales
Included: Free Templates for Popular Wall Collage Layouts
It’s no secret that it can be a challenge to sell multiple wall displays. Most clients think they only want to hang one good picture from a portrait session. Yet, people often have a hard time choosing a singular image from multiple outstanding shots. A wall collage allows your clients to enjoy their favorite images every day and lets you make numerous wall display sales from one session.
Despite being a great investment, many people view buying wall collages as a trying process. You can make purchasing a wall collage a positive, effortless, and high-end experience for your clients. Follow these suggestions to elevate your business and increase your referrals.
1. Offer In-Home Consultations
Show your clients how their home can benefit from a wall collage by having an in-home consultation before their photo session. With in-home consultations, your clients get to show you where they would like the imagery you capture to live in their home. Even better, you get to be the expert with an outside perspective and fresh ideas for enhancing their living space.
At home, your clients will be more relaxed, and you’ll get to know them much more naturally. You’ll also get to know the style of their home, where the imagery you create will ultimately reside. This allows you to make the right product recommendations and show them the appropriate sizes for wall displays in their home.
If you are not able to conduct an in-home consultation with a client, have them send you photos and measurements of the walls and spaces in their home where they wish to display their images. This ensures you’re still providing a high-end experience from the start.
2. Photograph for the Collage
During a portrait session, be intentional about photographing for a collage. Capture all the different relationships and family dynamics. Take the time to photograph siblings together, as well as each child with parents. Photograph each child individually, providing playful cues to open their imaginations.
Even if they go into the session wanting just one family portrait for the wall, show your clients what their wall collage would look like. A collage creates a natural narrative from their personalities and relationships that shows through a collection of images. It’s an impressive display of familial love they won’t fully appreciate until they see it for themselves.
3. Help Your Clients Select the Best Products for Their Home
Once you’ve shown your clients how perfect their images are for a collage, provide them with a variety of product options to help match their home, style, and budget.
Use our Inspiration Guides to show your clients real-life examples of wall displays. They’ll discover a variety of ways to incorporate images from their portrait session into their home. There’s even an unbranded version of our Inspiration Guides online, so you can share the link with your clients.
Wall collages don’t have to be simple or boring; create perspective by bringing different products into one display. Combine classic fine art wall products like Framed Prints and Gallery Wraps. If your clients prefer a modern look, suggest Standout, Image Blocks, and Float Wraps. To bring in a more unique display, show your clients Metal Prints, a sleek and stunning way to brighten up any space.
Let your creativity flow and present every client with a collage specifically tailored to their home and family.
4. Provide Delivery & Installation Services
The idea of installing a large, multi-piece wall display can be overwhelming to your clients. Offering delivery and installation services can put your clients at ease and help solidify a big-ticket wall sale like a collage. You’re also fulfilling your client’s high-end experience because they will be able to enjoy their wall collage immediately instead of dreading the assembly. If you do not feel up to the task yourself, partner with a local service that can help.
Offering delivery and installation services allows you to see your work in its finished form. Take a few pictures of the assembled collage for your portfolio. Show future clients these real-life examples of your art on display, assuring them that people really do make these kinds of purchases!
At each stage of interaction with your clients, you’re providing them a helpful, highly personalized service. In exchange, their home is beautifully transformed with custom art, professionally created and installed by you.
