Fine Art Prints Set You Apart as a High-End Photographer

See how affordable it can be to offer museum-quality prints

WHCC
Print Worthy
4 min readAug 3, 2017

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Establish your reputation as a high-end photographer with Fine Art Prints. They’re the ideal offering for your clients who understand the value of the art you create for them. Our fine art papers present your images beautifully, each with a matte surface, unique texture, and luxurious feel.

We’ve priced these prints with your profits in mind. They only cost a little more than Photographic Prints, but the look, feel, and texture of these papers is unparalleled! The value that Fine Art Prints bring to you and your clients is endless.

See what makes these prints extraordinary.

We’ve hand-selected three superior papers, all produced to the highest archival standards, for our Fine Art Prints: Smooth Matte, Velvet, and Torchon.

Smooth Matte

A 100% cotton hot press paper. Not only does it have the smoothest surface of our fine art papers, it’s the most popular!

Velvet

A 100% cotton paper. Velvet has a patterned texture with a similar look and feel to watercolor paper.

Torchon by Hahnemühle

Our highest quality fine art paper. Torchon means “coarse structure”. It’s a pure cellulose watercolor paper with a distinct textured surface.

Pictured left to right: Smooth Matte, Torchon, and Velvet

The thickness and luxurious surface of these fine art papers provide unparalleled substance and beauty. We use the highest quality archival inks, meaning two things for you: visual brilliance and substantial longevity. Your images are not only enhanced by the quality of the ink, they can be preserved as heirlooms for generations.

Whether in an art gallery or your client’s home, Fine Art Prints offer a professional and luxurious way to display your imagery. Enhance any image — color or black & white — on fine art paper. Add elegance to your portrait, wedding, landscape, commercial, and artistic images.

You’ll appreciate how affordable museum-quality prints can be.

We’re proud to offer superior prints at prices that stimulate your profit margins. The perceived value of a Fine Art Print is much higher than that of a Photo Print. The slight difference in your cost is insignificant compared to the return on your investment.

8x10" Lustre Photo Print — $2.20
8x10" Smooth Matte Print — $3.52
8x10" Velvet Print — $4.84
8x10" Torchon Print — $5.72

Become the expert and educate your clients.

Order 8x10" samples of Photo Prints, as well as each type of Fine Art Print. Compare the texture and color reproduction of each. This is the most effective and “hands-on” way for you to learn about each paper option and decide which ones to offer your clients.

Keep all your paper samples on hand. Encourage your clients to see and feel the differences between the various photo and fine art surfaces. Tell them why you offer the papers that you do. Guide them through their options and give your best recommendations.

You can even include examples of prints from one-hour developers, online consumer sites, or big box stores. This step reinforces the point that you offer a higher quality product than they’ll find anywhere else.

At this point, your clients should feel that they are part of the conversation and decision-making process. Educated clients don’t feel like they’re being sold; they feel empowered. They see the value you offer, place their trust in you, and ultimately end up investing at a higher level.

Even with the finest prints and products, the real value is in the image. Your clients come to you for the custom images you create for them. Presenting those images with Fine Art Prints helps you better position yourself as a high-end photographer.

Want to learn more about how to communicate your message as a fine art photographer? Read ‘What it Means to be a Print Artist’, our interview with Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP.

Order Fine Art Prints in ROES

Order loose or mounted Fine Art Prints from the ‘Prints’ catalog in ROES.

Order Framed Prints, Bamboo Panels, or Standout with Fine Art Prints. Find these products in the ‘Wall Displays’ catalog in ROES.

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