Grow Your Business with Destination Photography
Here’s How Tapping into This Market Can Increase Your Profits
When people think about destination photography, they often think it only applies to weddings. But this service doesn’t have to be exclusive to one audience. No matter if you focus on families, seniors, or children, there are opportunities to provide destination sessions for all kinds of clientele!
Destination photography allows you to mix clients and travel together in an exciting way that benefits your business. Just by adding this high-end service, you can easily enhance your offerings, expand your client base, and increase your sales.
You Can Give Clients a New Experience
Destination photography doesn’t require a whole reworking of your business. All you have to do is pair your current services with client travel opportunities and make it known that it’s an opportunity you offer!
Simple ways to start adding destination sessions
Start out by thinking of your client base and how they can incorporate destination sessions into their lives. Seek out clients who are already planning to travel sometime in the near future. For example, if you have families who love their yearly session, then see if they have any vacations planned! Suggest they take the opportunity to have their family session done while in an incredible location. Show them how professional pictures make their vacation and time together more memorable.
Another way to add destination photography to your business is to offer exclusive travel sessions for your clients! This is a great idea for high school senior photographers who want to increase the eliteness of their program while giving senior clients a once-in-a-lifetime opportunity.
From special events such as family reunions to milestone occasions like graduation and engagements, there are plenty of chances where you can travel with your clients and plan a photography session.
It Adds Value to Your Brand
Offering destination photography is about more than just being willing to travel with your clients. It’s an area of photography that you can customize to be completely your own, allowing you to provide clients with a unique experience they can’t get anywhere else!
When a client comes to you, it’s because they like your style and trust you to be their photographer. With destination photography, you’re able to bring everything they love about your business to a beautiful, adventurous location and provide them with a level of service they won’t get from a local photographer in the area. Clients will appreciate your willingness to travel and the extra effort you put in all so they can have an incredible experience and stunning images.
Expand Your Client Base and Increase Your Sales
Adding this specialty to your business keeps your clients from seeking out someone else for their destination sessions and makes you stand out from other photographers in the community. You’ll also attract the people who are searching for a photographer who travels, which will expand your client base and bring in more sales.
With this new client market, you can target the high-end clients who are interested and willing to invest in travel sessions and quality products. These clients will see the value in a destination session and want to turn their exceptionally unique images into photographic art! You’ll be able to sell your top-of-the-line product packages that include large Wall Displays, like Gallery Wraps and Framed Prints. They’ll also want beautiful Books + Albums to commemorate their destination session with all their favorite images.
Offer drop shipping + more
Whether your clients live in your town or elsewhere, offer drop shipping to make it even easier for them to purchase products! For just $7.50, you can have clients’ orders sent directly to them without an invoice or any WHCC branding. They’ll love the convenience of this service and your help turning their investment into an experience and meaningful art.
