Sell Holiday Cards with Studio

Don’t let your clients send Holiday Cards without you. Studio has everything you need to make your client’s Holiday Card decision easy.

WHCC
Print Worthy
4 min readDec 5, 2019

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Portrait photographer’s branded holiday card shop on a laptop screen using Studio by WHCC

With less than 10 minutes of your time and four easy steps you can be selling cards today. In this article we will cover how to set up and customize your Studio Card Shop, as well as provide you with ready to send email copy. All you need to do is copy and paste a URL link and you can have clients shopping for cards in no time.

5 Easy Steps

  1. Create Your Branded Card Shop

2. Curate Your Favorite Card Designs

3. Get Set Up With Stripe

4. Make a Project for Every Client

5. Send out Marketing Emails

Studio by WHCC card shop examples with different brand colors

1. Create Your Branded Card Shop

The first step to personalizing your Studio profile is to add your branding. Once finished, your logo and brand color will be displayed across every element of Studio including your card shop, order summaries, and emails.

  • Add your logo and brand color
  • Confirm your business name, which will be automatically included on every card design

Setup Your Card Shop Here
*
Follow this tutorial on how to set up your branding.

Quick Tip: Reach New Clients
Personalizing cards with your Business Name helps you reach new clients. Every card exchanged is an opportunity for someone new to fall in love with your images.

Holiday card design being curated into custom collections to share with client’s using Studio by WHCC

2. Curate Your Favorite Card Designs

This step is optional but highly recommended. With hundreds of card designs to choose from, curating that selection down to your favorites can make your clients experience more personal. Adding a custom collection to your Branded Card Shop is easy and will give your client a one of a kind experience.

  • Create and name a new collection
  • Add your favorite cards
  • Assign that collection to a Project to share with your client

Read this step-by-step tutorial to on making card collections.

Quick Tip: Product Duplication
Using Projects in Studio for card sales and design allows you to save your progress and duplicate designs, giving you control over the entire process.

3. Get Set Up With Stripe

Signing up for Stripe enables your clients to complete and submit card orders on their own time. Stripe is a safe and secure system that collects payment from your client, distributes the cost of goods to WHCC, and then delivers the profit directly to your bank account or debit card.

  • Customize your products + pricing
  • Set your payment preferences

Customize Your Products + Pricing
*Click here to set up or connect your Stripe account

Quick Tip: Never used Stripe before?
To have the most control and flexibility, we recommend that you create your own Stripe business account before connecting it to Studio.

“Studio has increased my holiday card orders by 90%! THANK YOU!!” — Shannon, Creative Images Boston

4. Make A Project For Every Client

Now that you have your Studio Settings customized you are ready to start making projects. You can create a branded card shop for each of your clients, complete with a gallery of their images and a collection of card designs to browse and order.

  • Make a New Project
  • Add a gallery of images
  • Assign a Card Collection in the Project Settings

Follow this tutorial to learn how to create a project.

Illustrated icon of white envelopes for sending holiday cards

5. Send Out Marketing Emails

Time to start selling! Click the “share cards” button in your Project and copy the Card Shop link, then start emailing your clients! Add that link to the message below and watch the sales roll in!

Happy Holidays [Insert Client’s Name],

If you’re still looking for the perfect holiday card to send out, I can help. I have put together a selection of my favorite cards and using the link below you can choose your favorite, customize it with your images from our session, and submit your order!

Check out your card shop [Insert Share Cards Link]

It was such a pleasure working with you, and I look forward to capturing many more memories in the years to come. This year, let’s share those memories with holiday cards for you to send to your family and friends!

Let’s make this season magical!

Warmest wishes,

[Insert Business Sign-Off and Contact Information]

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