Sell Albums with Samples in 4 Easy Steps
Want to get samples in your clients’ hands, make the Album sale irresistible, increase your profits, and nail the delivery? Find out how easy it is to propel your Album sales to new heights!
1. Show Sample Albums That Have an Impact
When it comes to Albums, how many different sizes, cover options, and paper types do you want to offer? Do you photograph a variety of styles, sessions, and locations? You’ll want to have a few samples on hand that reflect the different options you offer and sessions you photograph. When you first meet with your clients, you’ll get to know them and learn which of your Sample Albums they’ll form the deepest connection to.
2. Put Sample Albums in Their Hands
Let your clients get a feel for the level of quality you offer. Sample Albums don’t just sell Albums; they sell your photographic talent and overall brand experience. People fight harder to hold onto something they already have — even if they only ‘own’ it in their minds! Let them page through your Sample Album while you describe the story it tells. They’ll envision their own story unfolding in the Album you create just for them.
3. Increase Profits with In-Person Sales
When you show your clients their images in person for the first time, they’re going to want it all! The image reveal is the perfect time to put a Sample Album back in their hands and talk about upgrades and add-ons. Once you’ve designed the ideal album for your clients, it’s easy to create smaller, duplicate albums for special people in their lives. Additional albums don’t require design time, and they’re great for your margin!
4. Nail the Album Delivery
End the experience on a high note for your clients with a professional and stylish Album delivery. Include packaging in your prices to ensure that each album you create is beautifully presented and protected longterm. Boutique Bags are an ideal packaging solution for Albums. Add a Boutique Bag to your Sample Album orders to show your clients the finished product and keep your samples stored safely.
Buy samples anytime and save 25% through our Book + Album Sample Program.
