Senior Series | Topic 1: Tools to Get You Started
This is the first of 8 topics in our Senior Series: Increase Your Demand in the Senior Photography Market
Throughout this series, you’ll learn to create the perfect product collections and the ultimate senior experience. From consultation to photo session to sales meeting and beyond, we’ll guide you through the steps. All along the way, you’ll learn to make meaningful connections with your senior clients and increase your earning potential.
You’ll get expert advice from some of the top photographers and marketers in the industry. We’ll share instant access to our favorite resources for senior photographers. Ready to become the in-demand senior photographer in your market? We’ll take you through the process, starting with the tools you need.
Inspiration Guide: High School Senior
Inspiration Guides are catalogs that show WHCC products displayed in real home settings. The High School Senior edition was designed specifically for senior photographers and your clients. At just $1 each, these guides help you educate seniors and their parents about the value of owning photographic products.
With every order of Inspiration Guides, a free Pro Guide is included just for you. The senior Pro Guide is loaded with sales tips, product ideas, and marketing strategies specific to senior photographers.
How to Use this Inspiration Guide with Your Senior Clients:
Show studio samples of the products you offer with your senior collections. Point these products out in the Inspiration Guide. Form a connection between your tangible products and the displays shown in the catalog.
Page through the Inspiration Guide with the senior, asking them to point out what they love. Keep in mind, anything you don’t offer in your senior collections can be add-ons or incentives later. Find out what interests the parents too, as they are likely making the financial decisions.
Send your clients home with their own Inspiration Guide. Encourage them to visualize their favorite products with their future images: What do their ideal senior portraits look like? Where do they want to see them displayed?
Get seniors and their parents excited about your products with the Inspiration Guide. You’ll be able to do less “selling” and facilitate more of a dialogue. Well-informed clients who feel involved in the process make confident purchasing decisions.
Order your Inspiration Guides from the Guides + Sample Sets catalog in ROES. Select Inspiration Guides, then choose ‘High School Seniors’ from the menu. Order in any amount, starting at 5. A free Pro Guide will be included.
Additional Resources from Senior Photography Professionals
Marketing is an important part of running a successful senior photography business. This SeniorsIgnite article by Jen Basford will help you get on the right track. See if you’re making any of these mistakes and find out what you can do instead.
Senior photographer Josh Fisher has created a toolkit of everything he uses to run his studio. Access 80+ pages of his favorite gear, online services, software, products, and more!
