Turn Family Portraits into Book Sales
Have Fun with Your Upcoming Family Sessions!
Photographing for a book allows you to have fun with your sessions. Without the pressure of the perfect image for the mantle, you can photograph them letting loose and being themselves. The result will be a book that tells the authentic story of who they are as a family.
You can personalize a family’s session by getting them involved in the planning. What activities do they like to do together? Do they have a favorite place to visit together? Your camera will capture every moment, making it an experience they’ll never forget.
Show Their Personalities + Family Dynamics
Photograph each child individually. Give playful cues to open their imaginations and reveal their truest expressions. Capture the different relationships between family members. Make time to photograph siblings together, just the parents, and parents with each child.
Solidify their Favorite Memories with a Book
When they’re playing together, families pay less attention to the camera and start creating memories together. Press Printed Books allow families to hold onto these moments by telling the story of this time in their lives.
Overcome Client Objections with Press Printed Books
Don’t overwhelm your clients with options or make them choose their favorite images. Books allow you to answer objections while providing your clients with everything they want!
“We just need one good picture of the entire family looking at the camera”
Even when they don’t say it outright, this is still what a lot of clients think they want out of family sessions. Offer more! When you photograph with a book in mind, you can have fun with your sessions and get creative with the images.
You can still have everyone smile at the camera for the wall portrait. But parents fall in love with the silly, emotional, and abstract images you capture of their family. Instead of potentially leaving these memories behind, families can take home a complete collection of all their favorite moments in one keepsake book.
“I don’t have enough wall space to purchase more images”
This can be a concern for people, especially those whose homes have a more open floor plan. You want your clients to keep returning for portraits, but you don’t want them wondering what they would do with more images.
Books can bring you substantial profits without taking up wall space in your client’s home. Consider offering sessions to loyal repeat clients in which they don’t need to purchase a wall display. Parents may want to schedule more frequent sessions, adding memories of their growing children to their collection of family books.
“I need to go home and think about my options”
If a client leaves the sales meeting without making a decision, you’ve likely lost a sale. Don’t overwhelm people with choices about which images to keep. Assure your clients up front that they can have it all by purchasing a book.
Before your clients see their images for the first time, have a book design already laid out for them. Presenting images in this way tells the family’s story and makes the decision to purchase an easy one. Your clients may have a few ideas for changes, but your work is mostly done. Approving the layout right away assures them a quicker book delivery!
How to Order a Sample Book
Order a Sample Book from the Books + Albums catalog in ROES. On the checkout page, check the 25% Sample Book Discount box. Sample Not for Resale will be foil-stamped on the inside front and back covers of your Book.
