Why Your Holiday Card Sales Should Be All-Inclusive
Deliver Exactly What Your Clients Need This Season
Your clients want holiday cards, and they are going to purchase them
Make sure they get those cards from you. And make sure they get everything they need. Set your holiday card prices with the full set in mind: cards, premium envelopes, and address labels.
If you ask your clients whether they’d like to upgrade their envelopes and add labels to their order, they can easily opt out. Assure them you’ll provide everything they need, and they’ll see the value that you offer. Deliver the complete holiday card set at the highest quality available, and you’ve created the best outcome for your clients and your business.
You can download free templates for every set featured in this post. Simply click on any image you like.
How to wow with the complete holiday card set
Premium envelopes are available in different colors, linen texture, pearl, and foil-lined options. Include the cost of premium envelopes in your card prices, and ensure that each card your clients send makes a beautiful first impression.
Offering address labels takes that impression several steps further and adds an element of delight for your clients! Address labels enhance the quality of premium envelopes, making your clients’ cards the complete holiday set.
Two label options that make the envelope amazing from both sides
Provide your clients with the most unique labels they’ve ever seen, designed to perfectly coordinate with their cards.
Address Labels with Envelope Seals: Your clients can choose a traditional square or rounded corner address label for the front of the envelope, enhanced by a square, round, or rounded corner seal for the back.
Address Label Wraps: These labels start in the front left corner and wrap around to the back of the envelope. Long or short, they come in fun shapes and festive cut-outs like the cute snowman pictured above!
In addition to the appealing styles you can offer, including labels is a huge convenience you offer your clients. There aren’t many easy options for return address labels, and sometimes people forget about them until the last minute. Get them what they need before they know they need it!
What happens when you don’t offer your clients holiday cards?
- They will pay an online service for cards, but still have to do all the work.
- They will spend too much time browsing through card designs, trying to fit their images into the ones they like. They will finally settle.
- They will pay for shipping, then wait a week or two.
- They will receive their cards, but their images won’t look as good as they expected. The printing and paper won’t live up to the quality of your work. There will be a prominent logo on your clients cards, but it will not be yours.
- They realize they still need address labels. Or they have to hand-write their return address on each card.
The outcome? You’ve released creative control of how your images are presented, and you passed on an almost guaranteed sale. Your clients put a ton of time and effort into their cards, but aren’t totally satisfied with how they turned out.
What happens when you offer your clients holiday cards from WHCC?
- You show your clients the holiday card templates you offer. Or you hand them your Holiday Press Sample Set. They’re impressed by their options, of course.
- You tell them that premium envelopes and matching address labels are part of the package. You’ve included them in your card pricing, so your clients see this as a huge value.
- You can finalize their card design, labels, and envelope options on the spot. Your clients are excited to receive their cards, knowing exactly what to expect.
- You include your logo on their cards. Your clients appreciate this touch because it gives them the distinction of working with a professional photographer and designer.
- Their cards will ship to your address for free within two days (if you’re based in the US). If you select drop shipping, we’ll send them right to your client’s door.
- Your clients admire their beautiful cards, then drop them into their fancy envelopes. They apply the labels and mail them to their loved ones right away!
The outcome? You’ve saved your clients time and stress during the busy holiday season, while generating an additional stream of income for your business! You’ve created holiday cards more beautiful than your clients could have imagined, featuring their own images.
Recipients take one look at the envelope and know there’s something special inside. Your clients’ holiday cards stand out from all the rest, prompting conversations with everyone they know about your artistic talents and exceptional service.
Your clients will come back for another session next year. Now that their friends and family have become familiar with your brand, some of them will also come to you for photo sessions.
Your clients’ holiday cards have actually become tools for positive word-of-mouth marketing. The more satisfied clients you create cards for, the more potential new clients connect with your brand!
To order Address Labels in ROES, go to Cards and select Press Printed Cards and Products.
Address Label Wraps: Starting at just $7/pack (for 2–5 packs of 25)
Address Labels with Envelope Seals: Starting at just $10/pack. (for 2–5 packs of 50)
