Coaching Is Marketing

To be good, you must understand what makes people tick

Cody Royle
Feb 7 · 1 min read

Old world marketing was about shouting the loudest, shaming people into taking action, and forcing your perspective onto their lives.

Old world coaching was about shouting the loudest, shaming people into taking action, and forcing your perspective onto their lives.

Modern marketing is about building trust, inspiring people to take action, and seeking their perspective so we can continue to do better.

Modern coaching is about building trust, inspiring people to take action, and seeking their perspective so we can continue to do better.

Yes, coaching and marketing, two divergent disciplines, are now indecipherable from one another.

As a coach, you should be studying the artistry required to achieve excellence in marketing. And vice versa if you’re a marketer.

But don’t be fooled. You’re not studying X’s and O’s or Instagram tactics, you’re studying people. What stories go through their heads? How do they perceive the world? What does their self-talk say?

Once you understand this, it’s your job to create something for them that makes them want to come on the journey with you, and only you.

That’s marketing. And that’s coaching.

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Where Others Won’t

Author and podcaster Cody Royle explores the crossover of leadership between sports and business.

Cody Royle

Written by

Author of Where Others Won't | Host of Where Others Won’t Podcast | Head Coach of AFL Team Canada | Avocado Toast Aficionado | #altMBA

Where Others Won’t

Author and podcaster Cody Royle explores the crossover of leadership between sports and business.