The Incline is joining WhereBy.Us
We’re thrilled to announce that The Incline, a local media publication based in Pittsburgh, is joining WhereBy.Us. We’ll be working with the team that’s built The Incline into a beloved force for local news and engagement in a growing, innovative city. The Incline will be the fifth local media brand in our network, alongside The New Tropic in Miami, The Evergrey in Seattle, Pulptown in Orlando, and Bridgeliner in Portland.
WhereBy.Us has acquired The Incline from Spirited Media, which launched it in 2016 along with two other local news sites in Philadelphia and Denver. Spirited recently decided to find new homes for its properties.
Rossilynne Culgan, who’s been food and culture editor since June 2017, will take over as The Incline’s new director. Reporter and producer Colin Deppen and head of sales Lindsey Van der Veer are also staying on the team.
“Think of this as The Incline 2.0. WhereBy.Us helps curious locals make the most of their cities, and that mission aligns perfectly with our vision for The Incline,” Culgan said. “You can continue to expect incisive, meaningful, fun and engaging coverage — all with the extra signal boost from WhereBy’s team.”
We’re committed to continuing The Incline’s award-winning journalism, and to supporting its mission to help Pittsburghers explore and celebrate their city — like when they tried to find the best pizza or figured out why everyone adds an “s” to the ends of words or helped us learn how the city kept its “h”.
You can sign up to get The Incline delivered to your inbox every morning, and follow @theinclinepgh on Facebook, Instagram, and Twitter. See yinz on the Internet.
WhereBy.Us is a local media company that helps curious locals make the most of their cities. Our mission is to help people explore, connect, celebrate, and get engaged where they live — or as we say, “live like you live here.” Each brand on our platform publishes a daily email newsletter curating news and events, creates original journalism projects on everything from food to homelessness, and produces events to help people explore the city.
Today, we’re in five cities: Miami , Seattle, Portland, Orlando, and now Pittsburgh. We have more than 75,000 daily subscribers across our network and reach more than 3 million people each month across platforms. Since launching in 2015, we’ve raised more than $2.5M to support our growth, and we generate more than $1 million in annual revenue.