New details on our upcoming, expanded ICO

Whirl
whirlcrowdfunding
Published in
3 min readOct 29, 2018

With WHIRL’s ICO rapidly approaching, we’re excited to announce a major change in how we’re structuring our token sale. We believe this change will benefit everyone interested in WHIRL and set a new standard for how the entire industry should handle ICOs in the future.

Initially, we had planned to hold an ICO presale in advance of our main ICO. After much internal discussion, we realized that the best way to live up to WHIRL’s core values of transparency and democratization was to merge our ICO presale with our ICO. Foregoing presales isn’t a common path to take in the blockchain industry, so we wanted to discuss our three reasons for taking it and then go over how we’re changing our primary ICO in light of this action.

First, many companies hold a presale out of necessity. They can’t afford to launch and market an ICO on their own and they need a presale just to get started. WHIRL has the luxury of initial seed funding and fields a team with valuable experience running successful ICOs, so we didn’t need a presale for this purpose.

Second, unlike the vast majority of token sales, WHIRL has a product that’s primed for launch and isn’t raising money based on speculative hype. Running our scheduled presale would have meant participants couldn’t see our actual product. We strive to do what’s right by our token holders, so we thought this was unacceptable. We will launch WHIRL ahead of our ICO so that everyone can take their time inspecting our platform. We’re proud of what we’ve built and are certain that our ICO will be bigger and more successful once people see how well WHIRL works and how it can truly inspire a whirlwind of good around the globe. We believe that all ICOs should be run with a product at the forefront.

Third, WHIRL is all about democratization and giving everyone an equal opportunity to succeed. Creating a separate presale and token sale didn’t fit well with that mission.

Now that you know why we’re merging our ICO with our presale, let’s discuss the logistics of our new and improved, expanded ICO!

Before we begin, a note to those who were waiting for our presale to secure a 20% token bonus: don’t worry. You’ll receive the exact same bonuses that you were promised for the presale in our updated ICO.

Our ICO will now run from November 26 to February 27, giving you even more time to participate. There will be five phases for the ICO with different early bird bonuses given in each phase.

Our ICO will be held simultaneously on ico.whirl.com and on kickico.com. Just as WHIRL lets you fund a campaign with one of a dozen cryptocurrencies, you can participate in our ICO with your choice of major cryptos.

We hope you’ll agree that the decision to replace our ICO presale with a more ambitious ICO that features an actual live product is in the best interests of our platform, our community, and the entire blockchain industry as a whole. We’re excited to see you participate!

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