#PlacesthatMatter: Melano, Italy

Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017

The origin of the name of our city is us, our destiny, our vocation. The name Fabriano comes from the Latin faber, meaning smith or craftsman. And over the centuries, our vocation of making and building has distinguished us and carried us far. We can boast being one of the oldest and most famous paper mills in Italy. We can boast Gentile da Fabriano, the magnificent International Gothic painter, and even back then we felt part of a larger story. And we can boast Aristide Merloni, born here in 1897. All in all, this is a family adventure that has gone global.

Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017

In the 30s, we produced scales; in the 50s, boilers and gas cookers. We became Indesit and today Whirlpool. Our Melano factory, 5 kilometres from Fabriano, opened in 1969, the year the first man landed on the moon and half a million young people gathered in Woodstock.

Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017

We too have travelled far. Our cookers, which we now produce for seven major brands, have landed as far as Australia — quite a journey from the green hills of the Marche surrounding our factory. We have pushed northward as well, to Russia, to our twin city of Lipetsk, and into Turkey, with our line of refrigerators.

Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017

We like to produce, and produce well — with the craftsman like care that has characterized us for centuries and that a brand like KitchenAid especially demands. But we like innovation and creativity in design, too. It is impossible to have been faber for millennia without believing in the future.