She’s just making it up as she goes along. And killing it

Image for post
Image for post

It’s not enough to find awesome talent. We also have to create an environment where people want to grow, where they want to stay and where they want to return if they leave for another opportunity. I want them to come back in a different role down the road. I know that that happens here at OKRP because it happened to me.

Advertising has so much of the same end goal where we’re looking for these truthful insights that are delivered to us in the most surprising way. And it’s the surprise part that makes them stick. Sometimes it sticks because it’s visually stunning, or it moves you to tears, or it’s pee-pants funny, or it’s an ear-worm living in your brain.

And it’s an incredible thing to see how learning to work in an agency changed the lives of improvisers in Chicago. I know that because I hear from them all the time.

We’re looking at this incredible city of Chicago that has these beautiful poets, rappers, musicians, artists of every visual type, kids with killer ability to navigate social media and express themselves across multiple platforms.

Image for post
Image for post

Whiskey & Bananas

Musings, music & more from Chicago’s West Loop

O’Keefe Reinhard & Paul

Written by

Ad Age’s 2018 A-List Agency to Watch. Delivering big brand creativity with the prowess of a startup. West Loop, Chicago. www.okrp.com.

Whiskey & Bananas

Musings, music & more from Chicago’s West Loop

O’Keefe Reinhard & Paul

Written by

Ad Age’s 2018 A-List Agency to Watch. Delivering big brand creativity with the prowess of a startup. West Loop, Chicago. www.okrp.com.

Whiskey & Bananas

Musings, music & more from Chicago’s West Loop

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store