Selling Whiskey in a Whisky World
The boom in Bourbon and American Whiskey sales isn’t just a North American phenomenon. Whisky lovers around the world are demanding Bourbon, Tennessee Whiskey, and other whiskies from legendary and new distilleries alike, as we found during The Whisky Show in London. Part of the demand is being created by the cocktail culture, as American whiskies are key to making both classic and modern cocktails, but there’s also a demand for the unique flavors of American whiskies, too.
Editor’s note: Production support for this episode was provided by Speciality Drinks Ltd. In accordance with our ethics policy, WhiskyCast retains full editorial control over the content of this episode.