FTW Token SEX #03: Whitelist0x Launches Public Relations Solutions for Security Token Issuers.

Welcome to the 3rd edition of the FTW Token SEX Series. A Series of blog posts by the Whitelist0x Team, well … inspired by weird tickers in the blockchain fundraising sphere. Read more about the First Series Here.

Whitelist0x assists security token issuers in a variety of ways, from defining public relations strategies to fine-tuning messaging frameworks. But, at the end of the day, it is best known for securing media coverage for security token issuers — in print, on the radio, on TV, and on myriad online outlets. The company believes paid media isn’t part of a public relations firm’s service, and, therefore, paid media shouldn’t be part of the Paid, Earned, Shared, and Owned [ PESO ] model.

“We ain’t tryna pose as an advertising agency or be all things to security token issuers. We believe that in public relations, paid media more appropriately falls under the category of shared media for sponsorships and sponsored content. That’s why we focus solely on what we call the Earned, Shared, and Owned [ ESO ] model.” Said Banjo, Whitelist0x’s Chief Product Officer.

How Security Token Issuers Can Leverage the Whitelist0x Earned Media Solutions to Build Credibility.

Earned media coverage comes from media relations when Whitelist0x [ on behalf of the security token issuers on its platform ] sends pitches to media outlets by convincing them to include its issuers, their products, services, experts, opinions, or ideas in a news story [ online, print, radio, TV, podcast, etc. ]. Whitelist0x leverages robust relationships with its media partners to help security token issuers earn the media credibility that actually works and build a solid reputation with the general public by helping them pitch their companies, products, or security token offerings to more than 10,000 writers, journalists, and independent reporters within its network.

Major Newspapers.

For small businesses planning to raise funds via the security token offering mechanism and who are looking forward to reaching a wide range of investors to further widen the awareness of their offering, they can target investors without any filter like country, state, city, interest, etc. Perhaps an issuer is more interested in targeting investors from specific geographical locations, such issuer can do so by targeting investors using their continent, country, state, county, or even city. Moreover, if issuers are looking for a more niche — based circuits such as targeting investors in specific sectors, they can target investors in the health, fintech, education, automobile sector, and so on.

Television Networks.

For security token issuers who are looking forward to communicating their security token offering with local investors where their business is based, they can target investors by states, counties, or cities. Issuers who are looking forward to sharing their security token offering news and updates with international investors can target investors using their countries and for issuers who are more interested in reaching investors from specific regions of their choice, then they might want to leverage the Whitelist0x regional television network distribution list to communicate their security token offering with regional investors. This can be North America, Africa, Asia, etc.

Periodic Magazines.

Whitelist0x builds solid relationships with hundreds of magazine publishers and it has designed a distribution list to enable security token issuers to target a more specific investor group to communicate their security token offering. For example, an issuer can target investors using their profession such as fund managers, financial advisors, etc. Also, a security token issuer might want to leverage a date — based outreach where they can promote their security token offering to investors on a periodic basis. Another example is that an issuer can target syndicating their editorials to financial magazines with monthly publications. And for issuers looking forward to reaching niche — based investors, they can target investors from specific industries like real estate, healthcare, and so on.

“The concept of paid media needs a different narrative and we are trying to change that at Whitelist0x. Why should security token issuers spend thousands of dollars on marketing campaigns and public relations to share contents they do not own and are not even sure would reach the right audience a.k.a. investors? They need a pinpoint precision marketing that saves them not only time and money but also resources and that’s where we come in.” Said Khaya, Whitelist0x’s Chief Operating Officer.

How Security Token Issuers Can Utilize the Whitelist0x Shared Media Solutions to Manage Reputation.

Shared media is basically investor — generated contents on social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Issuers have begun to use it as their main source of communications internally and externally. Whitelist0x utilizes this method to publish contents to social accounts owned by issuers. This can be Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Investors turn to shared media to share and discover content.

Social Networks.

Of all internet users, 74 percent are active on social media, making it an extremely effective tool for reaching most audiences. Whitelist0x manages its issuer’s social media profiles and efficiently engages their target audiences to get them the visibility boost they would like to achieve.

Online Communities.

Every security token issuer’s brand is only as strong as its first impression. Whitelist0x manages its issuer’s online image, cleaning up any negativity and putting their best foot forward when investors are window shopping their company’s offering.

Review Platforms.

Positive reviews drive not just customers but also investors to security token issuers — and negative reviews drive them away, costing issuers money. With an issuer reputation at stake, how can an issuer keeps up and protect their brand on thousands of review sites? Whitelist0x offers a revolutionary review management platform to effectively and efficiently monitor, collect and promote an issuer online reviews.

How Security Token Issuers Can Leverage the Whitelist0x Owned Media Solutions to Enrich Integrity.

Owned media are contents created with full control over [ e.g., portal, blog, newsroom, financial disclosures, offering memorandum, etc. ]. Investors visit owned media to intentionally find specific content. Whitelist0x provides custom corporate blog, investor portal, and extensive inbound marketing campaigns for security token issuers.

Corporate Blog.

Whitelist0x provides a winning custom corporate blog that brings new traffic to the issuer’s website and added attention to their company. According to one study, businesses with a corporate blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers and investors and can make a company stands out from competitors. One of the core advantages of corporate blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.

Inbound Campaigns.

Inbound marketing is a methodology that is education — based rather than interruption — based. Its focus is on creating and distributing valuable, relevant, and consistent content in order to attract and retain clearly defined investors. With the Whitelist0x Inbound Marketing technologies, security token issuers can create inbound campaigns to attract, convert, close, and delight investors. The team does the hard work to research the issuer’s investor personas and create the required content and content vehicles that will turn prospects into leads and close deals.

Investor Portal.

Whitelist0x offers a custom investor portal that contains the beginning of virtually all of the basic information any investor might be looking for. Just a quick perusal of the landing page shows just how much information has been loaded at the investor’s fingertips: current token quote, most recent webcast, most recent earnings information, a year’s worth of previous earnings info, most recent news release, company profile, upcoming events, list of press releases, investor relations contact information, and token listing information. The Whitelist0x Investor Portal solution helps issuers to lend confidence to potential investors and generate investor leads.

Follow Whitelist0x on LinkedIn and Twitter. Become a Reseller, Affiliate, or Channel Partner. Join Whitelist0x as an Issuer or Investor. Send an email or chat live with the team on Telegram.

Whitelist0x is what it is :: a Whitelisting Firm. That says it all. However, there’s more beyond the name. Whitelist0x focuses on helping small businesses go public to raise funds via the security token offering mechanism. Unlike similar security token platforms that only offer technical solutions, Whitelist0x enables private companies to launch extensive public relations, integrated marketing, and investor relations campaigns, draft various offering documents such as prospectus, file with securities regulators in the U.S. and various other jurisdictions, and then issue security tokens that represent shares and allow shareholders a stake in their company’s equity as well as a share in their profits in form of dividends, interests, and so on.