FTW Token SEX #08: Notable Use Cases of the Whitelist0x Equity Studio.
Welcome to the 8th edition of the FTW Token SEX Series. A Series of blog posts by the Whitelist0x Team, well … inspired by weird tickers in the blockchain fundraising sphere. Read more about the First Series Here.
Generally, there are tons of use cases for small businesses, private companies, and public companies are looking forward to tokenizing their company’s equities. But some of the most common use cases in the context of Whitelist0x includes eCommerce Stores, Brick & Mortars, Online Marketplaces, and any forms of small businesses.
eCommerce Stores.
An eCommerce refers to any form of a business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking. An eCommerce might want to issue security tokens to enable governance participation mechanism among shoppers who are also investors.
Brick & Mortars.
These are business or retail outlets that have at least one physical location, traditional stores customers will find in their local shopping mall being known as brick and mortar stores. Brick and mortar refers to a traditional street — side business that deals with its customers face — to — face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick — and — mortar companies. Brick — and — mortar businesses can find it difficult to compete with most web-based businesses like Amazon [ AMZN ] because the latter usually have lower operating costs and greater flexibility. A brick and mortar company might want to tokenize their business to issue automated dividend payments to their investors.
Online Marketplaces.
An online marketplace is a website that falls under the e-commerce umbrella as a site that aggregates curated goods or services from numerous third-party suppliers. The marketplace operator, the entity which controls the site, is then responsible for facilitating the transactions that occur through the online marketplace, including making mass payments to the supplier, as well as providing services through the marketplace. Sites like eBay or Amazon are excellent examples of popular online marketplaces. Or in the modern sharing economy era, Uber and AirBnB are also examples of multi-sided platform marketplaces. In the business — to — business world, services such as ScribbleLive and Upwork provide a marketplace for on-demand professional help to get projects done. An online marketplace might want to tokenize its equities so as to reduce back — office — work.
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Whitelist0x is what it is :: a Whitelisting Firm. That says it all. However, there’s more beyond the name. Whitelist0x focuses on helping small businesses go public to raise funds via the security token offering mechanism. Unlike similar security token platforms that only offer technical solutions, Whitelist0x enables private companies to launch extensive public relations, integrated marketing, and investor relations campaigns, draft various offering documents such as prospectus, file with securities regulators in the U.S. and various other jurisdictions, and then issue security tokens that represent shares and allow shareholders a stake in their company’s equity as well as a share in their profits in form of dividends, interests, and so on.
