Brand Bites — Onliness Statement

Bruce White
Jul 27, 2017 · 1 min read

Welcome to Brand Bites, simple and effective advice for building your brand in five minutes or less!

This episode, we’ll be discussing how to write your Onliness Statement.

This powerful version of a Positioning Statement requires an in-depth understanding of the trend(s) that affects your market, and to which you provide the solution. We go through a simple to follow formula for creating a powerful Onliness Statement.

Enjoy!

Grab your copy of the Definitive Guide to Positioning on our website, including all the worksheets, instructions and a bonus section on defining your Value Proposition.

WhiterockReid

For 3–10 person service businesses with aggressive growth plans and market pressure, a Brand Sprint is the complete brand strategy program that helps you challenge your category and claim a new, defensible position… in just 5 days.

Bruce White

Written by

Passionate #brand strategist. Conversion Copywriter. Communicator. Cynical Idealist. Facilitator. Friend to animals everywhere. Unapologetic coffee enthusiast.

WhiterockReid

For 3–10 person service businesses with aggressive growth plans and market pressure, a Brand Sprint is the complete brand strategy program that helps you challenge your category and claim a new, defensible position… in just 5 days.

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