Brand Bites — Standard Positioning Statement

Bruce White
Jul 26, 2017 · 1 min read

Welcome to Brand Bites, simple and effective advice for building your brand, in five minutes or less!

This episode, we’ll be discussing writing your Positioning Statement. This can be tricky for a lot of businesses so, we’re giving you a simple to follow formula for creating a powerful Brand Positioning Statement.

Enjoy!

Grab your copy of the Definitive Guide to Positioning on our website, including all the worksheets, instructions and a bonus section on defining your Value Proposition.

WhiterockReid

For 3–10 person service businesses with aggressive growth plans and market pressure, a Brand Sprint is the complete brand strategy program that helps you challenge your category and claim a new, defensible position… in just 5 days.

Bruce White

Written by

Passionate #brand strategist. Conversion Copywriter. Communicator. Cynical Idealist. Facilitator. Friend to animals everywhere. Unapologetic coffee enthusiast.

WhiterockReid

For 3–10 person service businesses with aggressive growth plans and market pressure, a Brand Sprint is the complete brand strategy program that helps you challenge your category and claim a new, defensible position… in just 5 days.

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