A Few Unpopular Opinions about AI

When to tell the machine to STFU

Jeff Jarvis
Whither news?
Published in
8 min readAug 21, 2023

--

In a conversation with for his upcoming AI podcast on the TWiT network, I came to wonder whether ChatGPT and large language models might give all of artificial intelligence cultural cooties, for the technology is being misused by companies and miscast by media such that the public may come to wonder whether they can ever trust the output of a machine. That is the disaster scenario the AI boys do not account for.

While AI’s boys are busy thumping their chests about their power to annihilate humanity, if they are not careful — and they are not — generative AI could come to be distrusted for misleading users (the companies’ fault more than the machine’s); filling our already messy information ecosystem with the data equivalent of Styrofoam peanuts and junk mail; making news worse; making customer service even worse; making education worse; threatening jobs; and hurting the environment. What’s not to dislike?

Below I will share my likely unpopular opinions about large language models — how they should not be used in search or news, how building effective guardrails is improbable, how we already have enough fucking content in the world. But first, a few caveats:

I do see limited potential uses for synthetic text and generative AI. Watch this

--

--

Jeff Jarvis
Whither news?

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek