You did it, O, you denizens of social media, you sharers of cats, you time-wasters, you. With every appalled tweet and retweet and angry emoji on Facebook, you vanquished the foe, Infowars. You got it banished from Facebook, Apple, YouTube, and Spotify. Congratulations.
I have no inside information to know what made the platforms finally come to their senses. But I will bet that it was the cover provided by the public on social media that gave them the courage to do the right thing.
Consider what Sleeping Giants and Shannon Coulter’s #GrabYourWallet did to get thousands of advertisers to drop Breitbart. After Kellogg dropped Breitbart back in 2016, right-wingers tried to declare a cereal boycott. It fizzled like stale Rice Crispies. Then the social pressure started on every advertiser that appeared on Breitbart and by the hundreds they flew away. I spoke with advertisers who did not resent Sleeping Giants for this. No, they were grateful for the cover.
Meanwhile, #GrabYourWallet also put pressure on retailers to stop carrying the merchandise of the enabler-in-chief and éminence greed, Ivanka Trump, and she killed her company. Last week, many of us brought a shitstorm down on the Newseum for selling fake news T-shirts and they relented. Many of us keep screaming about cable news shows inviting on Trump’s liars and at least a few listened as Morning Joe stopped inviting Kellyanne Conway and Joy Reid, Nicolle Wallace, and Rachel Maddow stopped giving free airtime unencumbered with context to Trump rallies, press briefings, and tweets.
So that is your job, America: Keep demanding the best of platforms when it comes to distributing extremist bile. Demand the best of brands, ad networks, ad agencies, and retailers when it comes to supporting their shit. And demand the best of media — I’m looking at you, cable news — when it comes to inviting pathological liars and extremist nut jobs on your air to amplify their hate and disinformation.
Now it would be nice if the companies that run the internet had long since shown the decency, good sense, and courage to do this on their own. But it seems they feared blowback from the other side, the indecent side, the allies of Infowars and you-know-who. Well, we showed them who is more powerful.
Now I know there’s a risk here. A tool is a tool and bad guys can use them just as well as good guys. Indeed, it was the far right that first went after Facebook with accusations that it was disadvantaging conservative news in its (now gone, thank you) Trending feature. Facebook caved and then cowered — until now. I don’t want to see mobs going after voices because of disagreement. But that’s not what happened here. Citizens went after companies to uphold basic standards of decency. Big difference.
My message here is simple: Keep it up, social media. Keep it up, America. Demand the best of ourselves, our technology companies and media companies and their advertisers. Then come November, demand the best of the women and men who represent you in government.
What you’re seeing is democracy and civilization in action — and civilization is winning. At last.