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Google Signs a Friendship Pact with Euro Publishers

Jeff Jarvis
Apr 27, 2015 · 6 min read
  • Google establishes new best practices — models for Facebook, Twitter, Amazon, et al to follow — in creating products that bring news publishers what they really need: not more anonymous traffic, but more information — more data — about their users and their content. The training I want to see from Google would educate not just journalists but also commercial staff in how to use that data to build and improve their services and their businesses, because that is Google’s real expertise. Google is a personal services company; so should news companies be.
  • Google helps news startups as much as it helps news oldsters and it helps news organizations around the world as much as it does the squeaky, rusty wheels of Europe. As long as this initiative is devoted just to Europe, it will look like a response to the badgering Google has received at the hands of Germany’s Axel Springer, Burda, et al. This initiative needs to be about news and an informed society the world over.
  • Publishers understand that Google is neither their assassin nor their savior but now a necessary partner in distribution, advertising, data, and technology. The same goes for the other, demonized American technology giants. We will know this initiative is working when media companies negotiate with Silicon Valley not on the basis of poor-mouthed whining or political blackmail but out of mutual benefit.
  • building containers that let news travel to users where they are, with business models attached;
  • bringing news organizations more data so they can provide greater relevance and value in return (with privacy done right);
  • reinventing advertising around value over volume;
  • investing in real innovation.

Whither news?

Posts questioning assumptions, finding opportunities in…

Jeff Jarvis

Written by

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek

Whither news?

Posts questioning assumptions, finding opportunities in journalism

Jeff Jarvis

Written by

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek

Whither news?

Posts questioning assumptions, finding opportunities in journalism

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