Facebook designs its oversight. (Should journalism?)
Facebook is devoting impressive resources — months of time and untold millions of dollars — to developing systems of governance, of its users and of itself, raising fascinating questions about who governs whom according to what rules and principles, with what accountability. I’d like to ask similar questions about journalism.
I just spent a day at Facebook’s fallen skyscraper of a headquarters attending one of the last of more than two dozen workshops it has held to solicit input on its plans to start an Oversight Board. [Disclosures: Facebook paid for participants’ hotel rooms and I’ve raised money from Facebook for my school.] Weeks ago, I attended another such meeting in New York. In that time, the concept has advanced considerably. Most importantly, in New York, the participants were worried that the board would be merely an appeals court for disputes over content take-downs. Now it is clear that Facebook knows such a board must advise and openly press Facebook on bigger policy issues.
Facebook’s team showed the latest group of academics and others a near-final draft of a board charter (which will be released in a few weeks, in 20-plus languages). They are working on by-laws and finalizing legal structures for independence. They’ve thought through myriad details about how cases will rise (from users and Facebook) and be taken up by the board (at the board’s discretion); about conflict resolution and consensus; about transparency in board membership but anonymity in board decisions; about how members will be selected (after the first members join, the board will select its own members); about what the board will start with (content takedowns) and what it can tackle later (content demotion and taking down users, pages, groups — and ads); about how to deal with GDPR and other privacy regulation in sharing information about cases with the board; about how the board’s precedents will be considered but will not prevent the board from changing its mind; even about how other platforms could join the effort. They have grappled with most every structural, procedural, and legal question the 2,000 people they’ve consulted could imagine.
But as I sat there I saw something missing: the larger goal and soul of the effort and thus of the company and the…