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Journalism School: Now is the Time

Jeff Jarvis
Jun 9 · 4 min read

Some of our amazing, innovative Social Journalism alumni from the Newmark J-School at CUNY are holding a Zoom call tonight to talk about the program and the work they’ve done because of it.

Given the state of the nation — and world — we have seen an upsurge in interest in #SocialJ and so we’ve just reopened admissions for the fall. Social Journalism could not be more relevant to the times.

I’ve spoken with some prospective journalism students lately who ask me whether this is the time they should come to school, or whether they should defer. My answer: If you wait a year, I think you’ll kick yourself.

In my life — and that’s a long time — I have never seen such a coming together of profound forces for change in society as we witness today. Systematic racism is exposed in glaring light no one can ignore any longer. That is for one thing because of the disproportionate and deadly burden on communities of color brought by the COVID-19 pandemic. And that is because police abuse is evident for all to see — not so much because of media’s cameras but because of the lens of the public, victims and witnesses, who can now share what they endure. It is thanks to the courage of a 17-year-old young woman who recorded the murder of George Floyd and posted it on Facebook that ignorance of police violence is no longer possible.

At the same time, of course, news media are challenged to their core. That is no reason to move away. That is a reason to move in. For as I tell our students every fall, it is their responsibility to reinvent and rebuild journalism, to take everything we teach and question it: How did we get here? Why do we do things this way (follow the money; follow the power)? What is the goal and reason of journalism? What are the ways we can now do it better?

Good God, if you want to change the world as a witness and participant, now is the time to do it.

Yes, it’s a tough time to go to school, as classes might start online or be interrupted. But when better to learn skills and confidence than in challenging times? Our students now will come out with untold resilience, with a need to be creative, with an ability to find new solutions, with strong motivation for their work. Lord, we need all that in the news business.

In Social Journalism, we — my brillant colleage Carrie Brown and the faculty she gathers in this program she directs — teach that journalism is not an industry with factories manufacturing a product called content to monetize with a commodity called attention. We teach that journalism is a service. I often teach the words of James Carey: “Republics require conversation, often cacophonous conversation, for they should be noisy places.” After a half-millenium of control by the gatekeepers of media, society is finally beginning to relearn how to hold a conversation with itself. So I redefined journalism and its mission: to convene communities to respectful, informed, and productive conversation. That’s what we do.

All our #SocialJ students select a self-defined community (not a mythical demographic like “millennial”) and first observe, listen to, empathize with, respect, and reflect the needs of that community before deciding what journalism can bring given all the new tools we have. See here a glimpse of the phenomenal, innovative work done by last year’s graduates.

We are heretics who are unafraid of examining how journalism can and should be advocacy for communities, for justice, for fairness, for science, for listening. Now is that time for that journalism, social journalism.

So come hear our alums talk about their experience (I’ll put up a link to the video here afterwards). It’s not a sales session. It is an event we long planned to show off their work. But given the intersection of circumstances — the challenges in society, the changes in prospective students’ lives, the reopening of our admissions — it’s a good time to hear what they have to say. (We will also have an information session for the school for veterans coming up on June 25 at 11 a.m. ET — sign up here.) Even if you don’t come to Newmark, if you are thinking of coming to school to come to journalism, my advice is that the time is now.

If you have questions, let me know. DM @jeffjarvis at Twitter.

Whither news?

Posts questioning assumptions, finding opportunities in…

Jeff Jarvis

Written by

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek

Whither news?

Posts questioning assumptions, finding opportunities in journalism

Jeff Jarvis

Written by

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek

Whither news?

Posts questioning assumptions, finding opportunities in journalism

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