Does Your Organization Have Seasonal Affective Data Disorder?

Laura Clevenger
Mar 21, 2019 · 5 min read
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Photo by Wade Lambert on Unsplash

There are 2 major outbreaks of seasonal affective data disorder every year

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A dip in traffic can be attributed to SADD (Seasonal Affective Data Disorder)

Why do outbreaks occur during these months?

Vacation

Laziness

Students

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Google Trends Data: Interest in time over “how to write a poem” over the course of 1 year

How can I improve site traffic during these outbreaks?

Seasonal content

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Seasonal advertising

Build evergreen content

Experiment

Don’t compare apples with oranges

Focus on mobile

Finally… Relax and accept

Whole Whale

Whole Whale is a digital agency that leverages data and…

Laura Clevenger

Written by

Forever curious. Vocal feminist. Data enthusiast. Always climbing. Impact @wholewhale.

Whole Whale

Whole Whale is a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. Check us out at wholewhale.com.

Laura Clevenger

Written by

Forever curious. Vocal feminist. Data enthusiast. Always climbing. Impact @wholewhale.

Whole Whale

Whole Whale is a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. Check us out at wholewhale.com.

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