Competitors Already Invest in Social Media
A 2015 PricewaterhouseCoopers research study showed that approximately one-third of the 19,000 respondents spanning six continents receive most of their shopping tips and advice on which brands to use from social media. In every way, millennials are bound to interact with retailers through social media for more than the global average.
Digital Helps You Reach More Customers
The study found that 20 percent shopped at least once a week online with their PC, 10 percent once a week via tablet and 11 percent once a week via mobile phone. Of the 19,000 respondents, 36 percent still shopped at a store at least once a week. Over 70 percent of consumers prefer brands that personalized shopping experiences and over 85 percent say it affects their final decision.
The Internet Supports Your Research Efforts
Effective researching is fundamental for becoming a successful retailer. Support your research by embracing digital platforms that empower you and uncover new opportunities. Use digital applications to research sales, or lack thereof, from day to day, monthly or annually. Collect data to research competitors, their customers and your customers. Research personnel first, the sales skills they’ll need and customer service applications your business needs.
