Digital Tools Enhance the Customer’s In-Store Experience
Bringing digital platforms in the store, like placement for online reviews, can help increase the rate of unplanned purchases and revenues. Investing in well-crafted SEO, access to real-time inventory and an accurate store locator are all prime reasons to go digital. While over 50 percent of shoppers pre-plan online, most still rather complete their transactions at the store.
Mobile Apps Are Becoming a Leading Way for Consumers to Interact with Brands
Mobile commerce sales account for nearly 30 percent of total eCommerce sales and outpaced eCommerce sales by over 2.5 times during 2015. Mobile apps are effective for reaching millennials, cross-channel promotions, valuable app data and gaining more insight into what customers really want to buy. A mobile app also increases the number of ways customers can pay your business for products or services.
