The Women Behind Adira Period Panty
Sometimes leading a company from the front means that you are only looking outward and not inward. Always caught up with what the customer wants, how to keep her happy and how to find my next one.
At least that’s what happened to me.
I think it helps to stop once in a while to see where you belong, and I did just that. Looking around, I saw inspirational women who believed in what I started. Women who believed in MY “icky” business. I wanted to know what made them tick and wanted to understand their own period journeys and what made them want to be a part of a period product company. I asked them a bunch of questions and here’s what they said…
Question 1:
Did you know about periods when you got it?
Priya : No, I was totally unaware of it. That made my first experience horrible.
Bhavani : I had never heard of the term “periods” until I had it for the first time.
Priyambada : When I had my first period I thought it was a lifelong disease which I have to suffer from. I did not know that it was a natural thing which happens with every girl. I was like “Ab tho ho gaya kaam khatam ..zindagi khatam yahi pe (translating to: I am done for now…life ends here)”
Question 2:
Were you scared?
Priya : Yes. I actually had a nervous breakdown.
Bhavani : Nope. It did’t hurt me, so I wasn’t scared of it. Stains were the only thing I was worried about :(
Bhargavi : Yes, seeing blood left me panic-stricken.
Question 3:
What would your ‘period advice’ to young girls who haven’t got their period be?
Divya :My advice to girls is that sometimes your period is going be painful, while at other times it is just mildly annoying. But my secret to getting through my period is to use it as an excuse to treat myself to an extra slice of cake every 4–5 days a month.
Ashwini : My advice to young girls is not to be scared. It happens to all girls.Stay hygienic. Eat healthy. When you get period cramps instead of taking painkillers, use hot water bags & do yoga . Try not to get moody.
Sambhabi : My period advice would be, “Girls, do not be scared or shy of something that’s natural and healthy.”
So, that’s how it went. From some hilarious stories to some scary ones. A couple of takeaways for me were…
Takeaway 1
Not too many parents talk to their girls about something as natural as period. Unfortunately, period talk has become an awkward taboo subject. Our social initiative HowToTellYourChild.com addresses this issue where we make tough conversations easy.
Takeaway 2
I realise now, how foolish I was that I thought Adira was my baby and it was only me who looked at growing it. Getting Period Panties to every young girl and woman out there is not just my responsibility. It is OURS.
PERIOD.
P.S: If you have read through this wondering, where my period story figures….well, I have a whole blog dedicated to that. It’s coming up soon.
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