Modern Customer Engagement: Messaging Apps

Benjamin W.
Feb 8, 2018 · 3 min read
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https://www.similarweb.com/blog/mobile-messaging-app-map-2018

Custom messaging integration

One approach would be to jump on the well established behaviour of messaging and develop an integration for your system. This would give possible customers another communication channel and possible another way for conversion to happen. This is currently offered by most CRM systems as a feature of a larger package. Based on the solution it comes by as either a popup chat during the customer web flow or as framework for integration into the app.

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https://www.statista.com/statistics/749842/whatsapp-mobile-use-frequency-usa/

Assimilate existing messaging apps

Another more intriguing way to take a more conspicuous part in the customers daily life would be a placement within their existing messaging app. Taking into consideration that over 60% of mobile users in the United States have a daily or more frequent glance at their messaging app then there is no better place to get attention of your customers.

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https://www.statista.com/statistics/483255/number-of-mobile-messaging-users-worldwide/

Get your customers where they are most comfortable

The options to get your customer to start using a kind of messaging app to interact with you or your product may differ but taking into consideration that the growth in communication via messaging app is constant there is no way around it. There seems to be nothing more comfortable from the customer perspective then messaging with them or what do you think?

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