Understand your audience! Why tbh got acquired for ~$100M shortly after launch

You already know that putting the people at the center of your mobile strategy is essential for its success. tbh is an outstanding example of how you can capture your target audience.

tbh made all the right moves for insane growth which led Facebook to acquire the company just nine weeks after they’ve launched their app. While other factors like branding and execution certainly played an important role, their deep understanding of their audience enabled them to build a product which fits perfectly.

Check out What most don’t see in TBH, an app sold for ~$100M and launched only 9 weeks ago for more insights.