You’re not a genius designer. No one is, because they don’t exist.
If you’ve ever designed a solution to a thorny problem in your first pass, then, I’m sorry to say, it was down to either luck or experience.
Early in your design career you’re like an insatiable monster. Consuming all content like Godzilla let loose on the streets of Tokyo. You try to learn everything. You adopt as many methods and best practices as you can. You read every book possible, you attend every conference. You’re unstoppable.
You’ve got your HiPPOs, your senior execs, your CMOs, CEOs, CTOs and your directors. You’ve got Linda from Marketing and Doug from HR. And just like you and me, they’re winging it. Sure, they’re good at what they do, but they’re not good at…