Is this what a fully compliant cookie consent tool looks like?

James Gadsby Peet
Nov 26, 2019 · 2 min read

The vast majority of websites now have some form of cookie consent tool on them. The Information Commissioner’s Office have frequently implied, that the majority of these are not fit for purpose.

The main reason is most cookie consent tools do not seek specific consent for non-essential cookies. They lump them in with all types and do not give the user the ability to individually choose which they consent to before they are loaded. Many don’t even offer an option to remove consent — they simply inform the user of the use of cookies (86% according to one German study).

The ICO is clear that this is not ok:

The user must take a clear and positive action to give their consent to non-essential cookies — continuing to use your website does not constitute valid consent.

and

You must ensure that any non-essential cookies are not placed on your landing page — and similarly that any non-essential scripts or other technologies do not run until the user has given their consent.

[Taken from the ICO’s ‘What are the rules on cookies and similar technologies?’]

They also make it clear, that Google Analytics, does not fall into the category of an essential cookie:

https://ico.org.uk/for-organisations/guide-to-pecr/guidance-on-the-use-of-cookies-and-similar-technologies/what-are-the-rules-on-cookies-and-similar-technologies/#rules9

A fully compliant cookie manager

This has led us to design a prototype for what we think is a fully compliant cookie tool. It uses the principles that:

  1. People can individually choose which cookies they want to allow

You can see a clickable prototype here (the individual interactions don’t work, but hopefully you get the idea)

https://invis.io/WEUUWRJB7FC

We’d love to hear what you think and what challenges you can see about implementing this on your website.

Get in touch on email — james@williamjoseph.co.uk or on Twitter @gadsby

William Joseph

We're a branding and digital agency. We help you excite new audiences, engage stakeholders, build loyalty and raise funds. www.williamjoseph.co.uk

James Gadsby Peet

Written by

Director of Digital at William Joseph — a creative agency. I’m always up for chatting about fun things and animated cat gifs www.williamjoseph.co.uk

William Joseph

We're a branding and digital agency. We help you excite new audiences, engage stakeholders, build loyalty and raise funds. www.williamjoseph.co.uk

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