Retail brand strategy roundup for charity and social enterprises
We at William Joseph are focused on working with charities, education, health and social enterprise — but there’s often very valuable insights to be gleaned from the ways retail, tech and luxury brands strategise and operate. So with that in mind, I’ve collected together some thoughtful brand strategy related pieces from last week with the aim of highlighting how they may be relevant to the types of clients we most often work with.
1
Chris Moody writes for It’s Nice That about how creating brands that naturally flex through different technologies helps ensure a more humanistic (and empathetic) response from consumers.
2
L2 Inc’s Scott Galloway talks about how big retail brands use paid influencers — especially on Instagram. Should charities be doing more to generate organic interaction and build support in the same way?
3
Avi Dan writes in Forbes that being a purpose driven brand is no longer enough to secure iconic status with your patrons. Can charities and social enterprises operate in the same way as successful startups and build loyalty with a culturally relevant voice?
