UK Digital Index 2016 Launch
Hosted by Lloyds Banking Group and the Digital Leaders team, the #BizIndex2016 looks to understand the state of the digital economy and its impact on small businesses and charities across the UK.
The event consisted of a talk with Doteveryone founder and Executive Chair, Baroness Martha Lane Fox.
Here’s what we learned:
- According to the report, 49% of charities lack basic Digital skills — a huge opportunity for the sector to grow its impact and income.
- Charities that are more digitally mature are 28% more likely to report an increase in funding compared to those that aren’t.
- The number of charities that take online donations has double since 2015 — from 24% to 53%.
- Only 1 in 5 businesses that trade overseas, use digital to support this operation.
- Charities have doubled their use of digital advertising from 2015 to 2016, rising from 30% to 60%.
- 13% of charities are now able to take mobile payments using digital tools
- The use of Social media communication has levelled out at 38% for charities
- 17% of charities are now using digital training tools
- 22% of charities are getting advice on digital from gov.uk
- Charities that think Digital is relevant for their organisation have dropped from 25% to 21%
- Charities in the Midlands are the fastest in growing their digital skills
From the report:
Martha Lane Fox’s perspective:
The UK still has a long way to go to get to a digitally enabled future for businesses and charities — as the Index shows.
Things do move — there are elements which are getting better, but the reward is still there for the taking. Martha asks why are we not seeing huge leaps in these reports?
You can map those that voted for Brexit against digital exclusion. If you are not able to use digital tools, then accessing a market of any kind (single or otherwise) will be hugely difficult. It is crucial that businesses and charities learn these skills for the uncertain future that we face.
At William Joseph we offer a wide range of training to charities and their leaders charged with driving the adoption of digital. If you’re interested then email me on firstname.lastname@example.org