How to Design a Consumer-Focused Style Blog That Keeps You Booked and Busy. (Part Two)
More tips for designing a stylish fashion website that inspires your audience to look and book in just a few easy steps.
Read Part 1 on how to create a unique user experience, or onward to Part 2 and learn how to boost your online brand visibility!
Once you’ve designed an audience-friendly website with immersive landing pages and strong call to actions, start planning the final phase of your audience conversion cycle.
As we’ve stated last week; when monetizing a style blog it’s best to consider how your loyal customers will react to your marketing efforts.
Before you start throwing around sponsored product links and #ad tags, check out what BlogDarling advises when it comes affiliate marketing:
Show Social Proof
If you’re promoting a specific brand or doing a sponsored review, be sure to include visual proof of results or outcomes in your posts. Videos are always great as viewers up to 85% more likely to purchase after watching them.
Also, using your social media icons wisely will help your audience get a better sense of your brand visibility and current engagements.
According to Patel and Homes, introducing a widget that displays the number of social “likes” on each of your posts can help drive more readers to like, comment and engage with your content!
Be Honest
If you’re offering your consultant services and have partnered with a boutique or brand for affiliate promotion, do your best to disclose your relationship early and often.
Announce your new partnership via a sponsored blog post, or roll out a social media campaign that ties into the partnered brand so that your audience at least feels that they’re in for the ride with you.
Use Keywords Smartly
When it comes to getting your website ranked, it’s important to optimize your site in a way that is search-engine friendly AND intuitive to the way that most Internet users would search for your product/services. For example, when trying to write content that will help rank for a term like “online personal stylist”, think about what a customer who is looking for that term would actually want to find.
Free tools you can use for keyword planning:
Google’s in-house keyword planner is one of the most popular tools in advertising. Users can search for new keywords based on your site’s landing content, or check the search volume and CPC pricing for keywords you’d like to rank for.
This tool recommended in Patel’s “10 Free Keyword Tools to Help Plan Your New Site” allows users to generate ideas for what users will be searching for based on their keyword lists. This is great for identifying tangential keywords for growing your content library and also learning which topics you’re visitors will be looking for on-site.
This is a great way for style bloggers to find competitive keywords tailored to their niche. Use this generator to identify keywords that very specific to your niche and location, so it especially works well if you offer local branding opportunities, consultations or products.
There are more tips and guides abound to help you utilize the power of SEO keywords but as long as you keep it casual but catchy, your site has a fighting chance to stand out against millions of others.
Display Your Contact Info
It should go without saying but including opportunities for your site visitors to get in touch with you actually encourages more people to reach out. Whether you decide to use forms to jumpstart new client relationships or your display your information so that prospective clients can solicit your services directly, make sure that customers know how to reach you from the moment they arrive on your site.
This means including menu navigation to your contact or form landing pages, using call to actions that tell users how they can reach you (Call Now! Request A Quote. Get in Touch! Book Your Appointment, etc.), or even adding a live messenger or chat feature*.
If you decide to go the form route, here’s what Neil also has to say about website form optimization.
Making sure your audiences can experience your site in a way that helps them connect with your brand is where you’ll have the most success as a personal stylist. Hopefully these design-conscious web optimization tips will be just the makeover your site needs to showcase its true value.
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