The Rise of the Influencer: 2 Simple Rules to Transform Strangers into Raving Fans

You’re an influencer. Leverage your influence through better engagement.

We’ve seen the rise of many tech junkies and master marketers over the past few years. Some of the big personalities you might have heard include Gary Vaynerchuk, Neil Patel, Rand Fishkin, and several others.

But the big question is — why do people love them so much?

And what can you learn from their success?

These easy tips will help you become a master of your growth, just like the influencers you admire.

Engage, engage, and engage some more!

The simplest ways to create raving fans are often the most forgotten about.

Many brands are focused on posting X times a day across their favorite channels. However, while consistent updates are absolutely needed, engaging with others on their profiles and posts is a must.

To create any type of buzz, people have to experience your personality.

What’s the quickest way for someone to become aware of your efforts? Meet them where they are at!

By commenting on others posts, liking their pictures, and simply being a fan of theirs — you can build your brand and establish trust.

Automation is important, but so is peppering in efforts that don’t scale.

So, focus on connecting with one person at a time to make a significant impact in their life— digital and otherwise.

Keep Things Interesting and Original

At this point, even your average mom and pop shop has some type of digital presence. These types of brands and businesses will far too often just find an image or article and share it.

But is this really the best way to build traction?

Let’s think about this. When you’re browsing your personal social feeds, are you more likely to engage in something you’ve seen a million times before or something that catches your eyes and provides new insight and an emotional connection?

The most effective way forward for growth is clear.

Empower people by focusing on something that you’re passionate about. Identify those topics important to you, and then offer your unique insight.

Doing so will ensure you’re not creating another #WednesdayWisdom post that has been shared 452 times.

Bonus Tip: Create Exclusivity

This is one of the most powerful tools that successful influencers use time and time again.

Establish a special group for raving fans to keep them further engaged in your brand.

This could be in the form of a unique email list or Facebook Group that gives these fans special discounts, previews to your upcoming content, or even personalized interactions with you.

By using a Facebook Group that is only for fans, you can mold the conversations how you want.

The goal of this is to empower a group to feel closer to you (and each other), more so than strangers and typical followers.

Of course there are many ways this can be done. It all depends on you.

Power to the fans!

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