When Life Hands You Lemons, Put It On Your Instagram Story

How to use Snapchat and Instagram stories to grow your social media presence.

What’s a real life experience without uploading it to social media? I mean, if it’s not captured — did it even really happen?

A couple years ago Snapchat started the era of sharing short videos of life experiences, but Snapchat found itself a strong competitor in 2017 when Instagram introduced their version of “stories”.

So what does this mean for your personal brand or your business?

Whether you’re an award winning brand or a local business just getting started on social media — Instagram Stories can benefit you and your company create brand awareness and a deeper conversation.

What’s the Purpose of a Story?

An Instagram story is a fun, easy way to create quick updates from your brand. It usually takes less time and brain power than creating a post, but still gives viewers an inside look to what you’re up to.

Let’s think about this: when using social media to market your business or brand, what are your biggest considerations?

Audience. Relevancy. Engagement.

That might be a few of them anyways, right?

While there is no particular order for those three considerations, especially because they each mean different things to different businesses — they’re all important to some degree.

Stories always appear at the top of your follower’s Instagram feed, and, with enough user engagement your story could be featured on the Explore page.

Instagram stories are one of the easiest ways to be relevant to an audience and create engagement.

What can an Instagram story be used for?

• Give shout outs to followers with personal messages
• Talk about relevant happenings
• Give followers an incentive for being a loyal to your brand
• Give your audience an insight peek at your company
• Drive more traffic to a blog post or landing page
• Ask a Yes or No question, with their new survey feature can let you a

How will you use Instagram Stories?

For a great tutorial on how to make your brand stand out using Instagram stories, check out this blog written by @shopify

Enjoyed? Give a couple claps or follow us on Twitter