When seeking investment for your video game project, the pitch is paramount. At WINGS, game investment decisions are driven by a focus on women and gender diverse teams; but also high potential games that will likely be successful on the market. Your pitch is the best way to prove to WINGS or any games investor or publisher that your game is not only awesome, but commercially viable in the current market.
Much like in nature, hitting the perfect pitch is rare; but the strength of your game pitch can rest on a few fairly basic elements that WINGS and other publishers are looking for. We’ve gathered a good collection of resources to help you prepare your pitch but remember, WINGS will accept your pitch regardless; so don’t worry about it being perfect and don’t worry if you are missing some parts.
WINGS is all about helping more voices to be heard in the game industry, which means we look at pitches that are different. Most importantly, we’re here to help support you in strengthening your game pitch, so your project lands in the best position to be considered for funding.
In Johan’s own words, here’s “A rough template to use and abuse when pitching Raw Fury (or other publishers as well, of course).” The beauty of this template is that it’s simple and to-the-point, and can help you assess whether you have all the information required to present a complete pitch. Also in Johan’s own words, “Feel free to steal the structure and modify it as you see fit.” 🙂
The Elevator Pitch
A quick pitch of your game will come in handy for more than just booking a pitch deck presentation with investors and publishers. The elevator pitch is a quick overview of what your game is and why it matters, from the perspective of a stranger gauging interest.
@TinyBuild offers some good advice for refining your elevator pitch to (near) perfection: “Think about what makes your game interesting. Sometimes being generic and referencing other games works… Make sure to practice [this] in front of the mirror, say it loud and clear. Don’t go deep into explaining the mechanics, just get people interested.”
WINGS has seen some fantastic examples of pitch decks circulated by the gamedev community, and they provide a great resource to inspire your own game’s pitch deck design and format.
@EvvaKarr of @heyGLITCH has put together one of the strongest curated collection of presentations, including Guacamelee, The Flame in the Flood, and other detailed decks from game creators around the world: https://www.notion.so/Pitch-Decks-f56e38c13fe6417f8379859e74367e1a
Think you’re ready to pitch to WINGS? Here’s another great resource from our co-founder Audrey Leprince on everything you need to know beyond the (nearly) perfect pitch :)