How WHO leveraged influencers to drive awareness on hygiene during the COVID 19 pandemic

Thakur Rahul Singh
Mar 21 · 2 min read

Given the grave situation the world is in, it has become critical for health organizations across the world to spread awareness about concepts like social distancing and the 40-second hand wash to control the spread of the coronavirus.

While mass media channels like TV, radio, and print have extensively been used by organizations to spread awareness, digital influencers are a key part of the World Health Organization’s (WHO) strategy on spreading awareness.

WHO launched an online campaign called the #safehands challenge and invited key influencers to record themselves washing their hands.

The influencers followed the steps as shown in the below image.

Tedros Adhanom Ghebreyesus, Director-General, World Health Organisation has played a key part in the campaign. The video featuring him was one of the first that started the domino effect. Key designation persons of the UN, UNICEF, global health organizations, celebrities, and politicians have played the role of influencers for the campaign, a few of whom were nominated by DG Ghebreyesus.

Some of the top celebrities in India like Deepika Padukone, Sachin Tendulkar, and Anushka Sharma participated in this challenge.

In fact, Twitter even created a new handwashing emoji to support the campaign!

The #safehands hashtag has close to 50,000 posts on Instagram and has touched 1.1 billion views on Tiktok.

The campaign has been live for about a week now and is doing a spectacular job in spreading awareness, as we as a community come together to fight the coronavirus.

Interestingly, brands like Dettol & Lifebuoy have also joined the bandwagon to promote the #safehandschallenge.

Winkl on Influencer Marketing

Insights on influencer marketing for savvy marketers

Thakur Rahul Singh

Written by

Co-Founder at Winkl. Building the world's largest community of bloggers, influencers, creators and helping brands run memorable influencer marketing campaigns!

Winkl on Influencer Marketing

Insights on influencer marketing for savvy marketers

More From Medium

More on Case Study from Winkl on Influencer Marketing

More on Case Study from Winkl on Influencer Marketing

Related reads

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade