The organization of an effective social and marketing strategy today faces a number of difficulties

The organization of an effective social and marketing strategy today faces a number of difficulties:

• marketing research of consumer trends requires consultation with companies and a significant budget, and if this stage is poor, it can lead to poor positioning and have a negative impact on the company’s image;
• attracting popular influencers is quite expensive, and creating or developing your own influencers is a rather risky venture, faced with a high level of competition;
• social media popularity and favorable attitude on the part of the audience implies support for a long-term social marketing campaign, which can deplete the budget, especially if it is used incorrectly;

In order to ensure stable growth and expansion of the user base, it is necessary to develop a reward system that will encourage users to share information and distribute it in a viral way. Offering users several ways to enhance their consumer experience, such as cashback and others, attract and expand the consumer base by creating a new channel of information dissemination.

You can find out how all these tools are integrated into the work of Winnest platform on our official website at http://winnest.io/.

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