What is Influencer Strategy?

Influencer strategy nowadays plays a role in marketing no less than traditional advertising strategies. This method implies tapping into a reputable user’s influence within a certain social circle — a member of a community with a lot of followers.

This strategy allows for absolutely amazing results in raising product or service popularity through viral spread of information within a community that can further spread this information about a business in record times.

One way or another the success of such operation depends on whether or not the results of marketing research and the data it collects are relevant to further use in developing and realizing influencer engagement strategy. It is especially important to focus on current market trends and the ways of spreading advertising materials through receptive communities.