Jun 16, 2021
11 min read
The 24 Most Important Things I’ve Learned in 24 Years as a Solopreneur
On June 16, 1997, at age 27, I placed a bet on myself, eliminated my steady paycheck, and hung out my shingle as a positioning and strategy consultant.
My employment record at that time included nearly five years as a marketer manager at Van Melle, where I launched products like White Mystery Airheads and the Airheads 6-bar pack. It was an…
