WintonCentre
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Does the public understand evidence summaries with numbers?

By Cameron Brick, Michelle McDowell, & Alexandra Freeman

It’s hard to communicate numbers to a broad public, as those trying to communicate in the current COVID-19 pandemic know all too well. A new study we’ve just carried out provides the best evidence yet that tables are better understood than text for understanding and comparing numbers.

Whether individuals are making personal medical decisions or deciding on policies for large groups, choosing between options requires high-quality evidence summaries…

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The Winton Centre for Risk and Evidence Communication is hosted within the Department of Pure Mathematics and Mathematical Statistics in the University of Cambridge. Transparent evidence designed to inform, not to persuade.

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Cameron Brick

Cameron Brick

Social psychologist www.cameronbrick.com Twitter: @CameronBrick

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