This publication synthesizes ideas and practices evolved over a career in product development across a number of different industries and contexts. It is provided with a mix of broad context and distillation of key ideas along with practical advice and practices which can be put to use immediately. The content is a living document and refined as feedback, evidence and research improve upon the ideas presented. Please provide feedback and your experiences and reference points to help improve the utility of the information presented here as a reference point for practitioners and organisations.