What to consider when deciding to prioritise work

Decision quality is a critical factor in creating compelling software product experiences. Here are some factors to consider that can help frame decisions.

Daniel Walters
Focus on outcomes
3 min readJul 18, 2022

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The evidence of poor decision-making in software product development is evident all around us. Poor quality in products endures, frustrates and ultimately drives users towards a competitor. Problems are left unresolved, and products get more complex over time and alienate their user base. Technology choices become inhibitors of competitiveness.

So what are some critical factors to keep in mind which could lift the quality of thinking and guard against common reasons for poor decisions?

Are you leaning toward an option because it seems like it might fix an issue? Do you understand the problem well enough to make that call? What information would you need to be more confident?

It is incredible how often people commit to action without understanding the problem first.

Sometimes you have an option to consider and part of what makes it compelling is that it appears to be being used very successfully in another organisation.

Is it really? Are we accounting for the fact that organisations share their practices motivated by factors such as talent attraction and maybe offering a rose-coloured view of the world?

Are we accounting for the fact that the context for another organisation (especially organisations that may be much larger or smaller than yours, in a different industry or marketplace, solving very different problems etc.) may be very different to yours?

Do you have adequate situational awareness of your organisation and its position on the playing field? If not, I would stay away from committing to significant changes which may be based on what others are doing.

Its important, particularly for leaders, to make decisions in a timely manner. A quick ‘no’ can unblock your team to focus on something else.

Some decisions are timebound in nature. Do we understand the time constraints? Is there a point in time when this decision will be redundant due to things changing after a certain point in time?

When committing to a decision it is very helpful to understand what will represent real progress towards the goal.

  1. How quickly could we learn we are on the right track?
  2. What might we learn and how might we use that learning to make better decisions?

Of all the opportunities in front of us — is this step meaningful towards fulfilling our organisation’s purpose? Is having achieved this an essential dependency to our long-term vision? Or is it a divergence that delays our progress towards where we are trying to get to?

I am quite certain this is not a complete list. I like to get drafts published and circulated for feedback and then come back to edit and consolidate knowledge in further edits to make this the most useful reference it can be.

What have I missed? What considerations do you have when you make a decision to commit to a goal? Chime in with your thoughts in the comments and be part of the conversation.

Originally published at https://wioota.substack.com on July 18, 2022.

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Daniel Walters
Focus on outcomes

An experienced product development professional sharing experiences and lessons from 25+ years in leadership.