The Benefits of Umbraco

Maud Rosendahl
Wirelab - Digital Agency
6 min readApr 12, 2021

f you’re looking for a new CMS for your website, Umbraco might be the one for you. In this blog, you’ll learn all about Umbraco and why it could be a great solution for your business. Umbraco is one of the leading open source.NET CMSs in the world. Enabling digital agencies around the world to provide their clients with a better editorial experience that developers love to work with.

Why Umbraco is the Right Fit
Umbraco has a number of benefits you should know about. One of the most important being Umbraco’s smooth content management capabilities that require no specialist knowledge or training to use. Umbraco is designed to help you to customize your CMS the way you want it and we’re going to tell you exactly how. Here are the highlights:

Simple User Interface
Umbraco has a very simple user interface, allowing you to create and build pages your company needs from its digital home. You don’t need to have any experience with HTML, which makes it really easy to work with requiring minimal to no training.

It’s also simple for developers to use as Umbraco makes it easy to set up and manage page types, templates, content, and plugins. This saves time and money on development as well as maintenance with a cleaner codebase. Besides that, content managers love it! They can add content easily and independently without the need for any help from their CMS developers.

It’s Free to Use
You can use the open-source platform for free. Yes, for free! There are no monthly fees to use Umbraco. However, there are various options for your partner party to receive support from Umbraco where needed. The free version is recommended for websites that do not require technical support. You can customize your CMS by installing free plugins or software packages available within the Umbraco community or choose to splash the cash on some of the purchasable additions. This way you’ll only pay for what you need — nothing more.

Upgrading to Umbraco Professional or Enterprise
Umbraco Professional is recommended for sites with low to medium complexity which require an average amount of technical support. In this version, your company receives direct support from Umbraco itself. Meanwhile, the Enterprise version is recommended for websites that require a high degree of customization. The support provided by Umbraco will also be adapted to this version.

Suited for Any Kind of Business
You can use Umbraco for all kinds of projects — from websites for start-ups and small businesses to multilingual websites for bigger international brands. Umbraco is able to expand with your business and adapt to its requirements throughout its lifecycle.

Manage User Roles
You can manage user roles with ease with complete control over the rights your team members have when using Umbraco. Here’s the team line up:

  • Administrator: has all permissions
  • Editor: can create and publish content or nodes without approval
  • Writer: allowed to browse and create nodes and request publication of items
  • Translator: has permission to ‘browse node’ and ‘update’
  • Sensitive data: access to view any data marked as sensitive

It’s Secure
Umbraco is fundamentally very secure courtesy of its inherent Microsoft technology. In addition, it offers additional security capabilities for developers to keep the environment as safe as possible.

Umbraco API — Authorization
Securing Umbraco Api controllers based on user membership. UmbracoAuthorizedApiController is the easiest way to ensure that your controller is protected for back-end users only by inheriting

Umbraco.Web.WebApi.UmbracoAuthorizedApiController. This tool is essentially the same as applying UmbracoAuthorizeAttribute to the controller.

The UmbracoAuthorizedApiController is routed automatically. For example, this allows only a logged-in back-office user to access the GetAllProducts action.

Highly Secure With 2FA
Umbraco uses 2FA factors authentication solution. This allows an Umbraco site to be configured to use either Google Authenticator or an SMS provider to provide two factor authentication when logging into the Umbraco back-office. Umbraco also offers other ways to ensure the security of the website. How, we hear you ask?

Here are a few of the secure solutions Umbraco offers:

  • The use of HTTPS
  • Passwords are provided via ASP.NET Membership Providers
  • Authentication for back-office users in Umbraco uses ASP.NET Identity, a flexible and extensible framework for authentication.
  • Custom password control.
  • Marking fields as sensitive hides the data in those fields from back-office users who are not authorized to see members’ personal data.
  • And more security features.

Umbraco for Developers
A CMS that gives you complete flexibility, doesn’t get in the way of things but instead lets you unfold your talent, ideas, and creations to build websites that impress or just work as intended. All this while keeping the client happy. With Umbraco, you get a clean slate Open Source ASP.NET CMS, so you can underpin and extend your website as you wish.

Key Benefits for Using Umbraco for Developers:

  • Do things your way through the flexible CMS.
  • Integrate and expand as much as you want through the many plugins.
  • Umbraco’s Open Source Community.

Easily Achieve the Official Online Umbraco Training and Certification
Take one of the eight Umbraco training courses that teach you which is the best practice when it comes to features and functionalities in Umbraco. Earn official certification points by attending the training and get the title of ‘Umbraco Certified Professional’.

Wirelab — Writing Umbraco Blog

Umbraco for Marketers
Umbraco enables marketers to create great content and significantly improve the performance of their website. No matter your industry or business requirements.

Projects come in different shapes and sizes, with different needs and requirements. That’s why the CMS is kept clean and open. Umbraco’s content is easy, simple, and friendly to create and edit. Marketers and other employees can thus easily use the CMS independently without the help of a developer.

The intuitive workflows, social media and SEO, integrations and previews of content, and the products of Umbraco Cloud and Umbraco Uno go one step further. Umbraco adds value for marketers by providing:

  • An editing workflow that works for you. Integrated workflows in the back-office ensure that you and your team are not disturbed and can always stay focused on the context and the content you are creating.
  • Integrate and extend Umbraco to meet your needs. Integrate with e-commerce, CRM, email systems, or whatever tool you want to connect. Umbraco works seamlessly with these.
  • Be seen on social media and Google: sharing on social media is easy and efficient, with fields to add Social Media OG tags and maps.
  • The Umbraco ecosystem: developers are constantly working to improve the CMS so that it is always evolving and meets market standards.
  • Fully creative professional sites in no time. Umbraco Uno is a new offering hosted on our Cloud that allows you to build personalized production-ready solutions without the need for custom development.

You’ll also easily create a multilingual website. The side-by-side mode allows you to edit two pieces of content simultaneously. This way, the content you translate is always visible and can be done much faster. Easily streamline processes and create more connectedness in your team with the powerful features of Umbraco Cloud/ You can easily remove the complexity of solutions and workflows. And as we say a happy marketer creates amazing content.

Why Umbraco Makes Life Easier For Agencies
A platform that you as a company can build on is important. Umbraco can support the development of websites at competitive prices. Umbraco offers many features that are ideal for digital agencies.

Working with Umbraco should be experienced as a friendly, thriving, and a social tool. Suitable and easy to use for developers, marketers, editors, and clients. Made to make the process easier for digital agencies. For example, the websites of Microsoft, Mercedes-Benz, and Mcdonald's are powered by Umbraco.

Handle content in the best possible way. Use the right software you prefer and connect it to Umbraco to create a good user experience on multiple platforms.

How to Start With Umbraco?
Want to know more about Umbraco? We’d love to help you out. We can tell you what you need to know about this CMS and see if it’s a match for you. Schedule a meeting with one of our employees and find out what opportunities Umbraco can bring to your business.

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